The Fruit Salad Approach

Any company buying print will have a wide variety of print requirements (the fruit salad) comprising leaflets, brochures, direct mail packs, point of sale, personalisation and data management, envelopes etc. Typically in the past organisations have a relationship with a few local printers to satisfy their needs, invariably you end up needing the full ‘fruit salad’ but the printers you are using really only specialise in bananas, this is a typical situation.

Mosaic takes your basket of goods and breaks it down into its component parts, we then go to the market and ask the banana suppliers to quote on the bananas and the vineyard can quote on the grapes. It is also true to say we have six banana suppliers and six vineyards quoting on every job guaranteeing that we get the best price in the market place.

Due to overcapacity in the market place and the electronic systems that Mosaic use to deliver savings to our clients we are becoming an important resource in the ever essential fight to deliver savings for the dynamic organisation.

The traits of traditional print buying:-

1. Often buy direct from a manufacturer…”I must be buying it cheapest if I am dealing direct!”
2. Often buying-based decisions are supported by a strong relationship/personality
3. Often, in our experience, customers buy the wrong goods or the ‘whole fruit salad’ from a banana seller.
4. Prices are not revisited enough
5. There can be a tendency to feel sorry for a print organisation that is not making any money
6. Repeat jobs- “You did it for £10k last time so you can do it for that price again” even if the price for that item today may be £8k.
7. You need to know when the market is weak and take full advantage of seasonality